The client is a pioneer in advanced networking technologies for homes, businesses, and service providers around the world and leads the industry with a broad range of award-winning products.

The client was facing difficulty in integrating new events for marketing campaign success and was incurring additional costs for processing huge events for different marketing projects. They were looking for a technology partner to simplify a complex predictive analytics implementation on top of the unstructured data.

eInfochips implemented a common event framework to structure different events coming from marketing campaigns and deployed predictive analytics on top of the data to forecast customer retention. eInfochips also developed a rule engine to process events and deliver results based on given rules to easily merge and overlay new events processing, while creating a holistic view of the data for better optimization of marketing investments.